Whether you want to lose a few (hundreds, thousands…of ) followers, think that videos are overrated and a waste of money for B2B companies or your CEO is about to outsource your social media to an agency – our social media trends update has got you covered. Below you will find a snapshot of the biggest news impacting social media (including 428 million reason why social media is totally worth the money):

Social media study 2016: Video is omnipresent for B2B companies

http://www.huffingtonpost.com/vala-afshar/how-video-marketing-will-_b_8962102.html
Videos are also on the rise for B2B companies – this is one of the most significant findings of a recent social media study. It was carried out by the first work group for social media in B2B communication.

Which companies should outsource social media to an agency?

http://blog.hubstaff.com/7-reasons-outsource-social-media-management/
Social media is a lot of work: It takes several hours a month to capably handle a single social media platform. In this blog, Dave Nevogt shares seven reasons why your company should outsource social media management rather than doing it by yourself.

Social media advertising in Germany

http://www.internetworld.de/social-media/zahlen-studien/social-media-werbung-in-deutschland-1152781.html
Already in 2016, social media advertising in Germany is expected to generate sales of around 428 million Euros net. In an international comparison, however, there is still untapped potential.

Google and Facebook join OWM Initiative

http://www.horizont.net/marketing/nachrichten/Werbewirkungsforschung-Google-und-Facebook-schliessen-sich-OWM-Initiative-an-144440
OMW, the German Advertisers Association, has announced the launch of its “Quality Initiative for the Promotion of Advertising”. The successor to the cross-generic ad platform intends to ensure greater quality and transparency in advertising impact research.

Social media strategy: How to get rid of your followers

http://sproutsocial.com/insights/data/q3-2016/
A survey on content strategies in social media has shown why users follow companies, and why they un-follow them. Click-thru to explore the reasons and consequences.

Anton Bühl

Author Anton Bühl

Account Director with more than 8 years experience in B2B and B2C IT and Tech-PR, journalistic writing and editing, Social Media strategy and communications, Content Marketing, Campaigning, Influencer Relations, SEO, Marketing Communication.

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