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Social Media Trends Update 2016 II

Facebook goes one step further to ditching Adobe Flash, Twitter might ditch the 140 character limit.

Facebook

Facebook now uses HTML5 for Videos and puts another nail in Flash’s coffin

http://www.techtimes.com/articles/118060/20151221/facebook-now-uses-html5-for-videos-puts-another-nail-in-flash-s-coffin.htm
Facebook has made a first huge move to completely ditch Adobe Flash for HTML5. The platform recently switched to the media platform due to the continuous security risks of Flash.

Facebook’s quarterly earnings surpass $5bn for first time thanks to ad sales

https://www.theguardian.com/technology/2016/jan/27/facebook-fourth-quarter-earnings-ad-revenue
Facebook looks poised to overtake Google as most powerful internet company, as the company’s net income more than doubled in the fourth quarter of 2015.

Twitter

Twitter CEO Jack Dorsey hints uts 140 character limit could end

https://www.wired.com/2016/01/twitter-ceo-jack-dorsey-hints-its-140-character-limit-could-end/
According to Recode, Twitter is considering expanding the length of tweets from 140 to 10,000 characters. CEO Jack Dorsey hinted that the limit will be ditched but so far it’s not officially confirmed.

Twitter is testing timelines that aren’t in chronological order

http://motherboard.vice.com/read/twitter-is-testing-timelines-that-arent-in-chronological-order
Twitter is reportedly experimenting with a new way of sorting the timeline so that it would no longer be in chronological order. Certain users have been picked for testing and so far it is, according to a Twitter spokesperson, “an experiment”.

Twitter launches conversational ads

http://3manfactory.co.uk/2016/01/21/twitter-launches-conversational-ads/
Twitter now allows real-time and conversational advertising, allowing consumers to interact with brand messages. Twitter claims this will result in a higher ROI for businesses when it comes to social advertising.

Anton Bühl

Author Anton Bühl

Account Director with more than 8 years experience in B2B and B2C IT and Tech-PR, journalistic writing and editing, Social Media strategy and communications, Content Marketing, Campaigning, Influencer Relations, SEO, Marketing Communication.

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