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Akima News

Fresh from the keyboard
2019-05-14
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Akima Clarity: the new powerhouse for IT and disruption PR

By Julia Albrecht | Akima, Digital, PR Industry, Uncategorized | No Comments

Interview with Volker Schmidt, CEO of Akima Media, and Alexander Fink, Market Lead of Clarity PR in the DACH region about the new powerhouse Akima Clarity. Akima Media and Clarity PR have announced their cooperation. It will create a new full-service provider of PR and digital communications consulting in the…

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2017-10-16
8

#dmexco 2017 – Always worth a trip?

By Alexandra Krohn | Digital, PR Industry | No Comments

We almost didn’t make it to Cologne for the 2017 #dmexco, THE trade fair for digital marketing. The day before the event, 200 flights had been cancelled – luckily, ours wasn’t one of them. If it were, we would have missed 1,100 exhibitors from 39 countries in an area of…

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2017-03-24
10

How to maximise PR value at trade shows

By Anton Bühl | Akima, Food for thought, PR Industry | No Comments

The PR value of trade shows .. ..is something that is regularly questioned. Especially as it is increasingly difficult to achieve successful media interactions at shows, as the media is shrinking while PR volume continues to grow. A well thought out strategy is therefore key to trade show PR success….

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2017-03-13
10

10 top PR tips for start-ups

By Anton Bühl | Food for thought, Media, PR Industry | No Comments

It is not surprising that start-ups quickly turn their attention to PR. It can be an invaluable tool in promoting a new business. However, many start-ups view PR as a cheap way to raise awareness of their company. It’s certainly true that gaining high quality coverage can represent much better…

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  • #dmexco 2017 – Always worth a trip?
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