We almost didn’t make it to Cologne for the 2017 #dmexco, THE trade fair for digital marketing. The day before the event, 200 flights had been cancelled – luckily, ours wasn’t one of them. If it were, we would have missed 1,100 exhibitors from 39 countries in an area of…
The PR value of trade shows .. ..is something that is regularly questioned. Especially as it is increasingly difficult to achieve successful media interactions at shows, as the media is shrinking while PR volume continues to grow. A well thought out strategy is therefore key to trade show PR success….
It is not surprising that start-ups quickly turn their attention to PR. It can be an invaluable tool in promoting a new business. However, many start-ups view PR as a cheap way to raise awareness of their company. It’s certainly true that gaining high quality coverage can represent much better…
