Challenge

Build B2B channel & introduce new B2B portfolio to DACH market

Solution

Integrated campaign:

  • Launch Events Munich & Zurich
  • Roadshow with Digital Leadgen
  • Launch PR program
  • Case study & reference marketing for trust building

Result

  • 30+ IT-, IT Security, Business- and Channel-Media attending events
  • 100+ pieces of coverage
  • More than 11m brand contacts
  • More than 10,000 clicks to roadshow registration page