Challenge

PFU (EMEA) Limited is a leader in the document scanner market and responsible for marketing the Fujitsu scanners across EMEA. Industry experts are well aware of the excellent quality of the company’s capturing solutions. With the introduction of new ScanSnap products for the high volume market it was time to set a new course and to embrace a two-way digital communication strategy with end users and sales partners, allowing the company to gain insights into customers’ needs and to increase sales potential.

Solution

  • Develop a strategy for consistent digital brand communication in more than 50 countries throughout EMEA
  • Design and establish in-house communication processes for all touch points
  • Establish platforms for the ScanSnap brand in all relevant social media
  • Create a content strategy and deliver continuous updates with fresh content
  • Create owned content hubs for search authority and inbound traffic
  • Analyse data to gain insight into the user potential, topics, sources
  • Engage influencers, bloggers, vloggers and journalists in order to establish the new brand proposition

Success

  • Consistent communication strategy supported by management and internal teams
  • Social Media platforms in 9 regions with more than 400,000 users established
  • Thousands of customer recommendations on Social Media channels
  • More than 1 billion brand contacts per year (inbound)
  • Established digital marketing platforms for corporate messages
  • The brand ‘ScanSnap’ is now perceived as a market leader in the personal document scanner market