In Germany, TP-Link is facing strong competition from a purely local vendor who dominates the home router market with multi-million Dollar campaigns (AVM Fritzbox). TP-Link aimed to position a competing product line which had only a tiny marketing budget and very little time.
A radical approach that focused on YouTube Search and Blogger reviews as most trusted and reliable sources of information and to tap into the YouTube search potential.
Within 4 weeks ‘Beat the Fritz’ achieved remarkable results:
- 17 videos and two blog entries published
- 122.842 subscribers
- 30.267 views
- 7 deep links to Amazon product sales