Challenge

In Germany, TP-Link is facing strong competition from a purely local vendor who dominates the home router market with multi-million Dollar campaigns (AVM Fritzbox). TP-Link aimed to position a competing product line which had only a tiny marketing budget and very little time.

Solution

A radical approach that focused on YouTube Search and Blogger reviews as most trusted and reliable sources of information and to tap into the YouTube search potential.

Success

Within 4 weeks ‘Beat the Fritz’¬†achieved remarkable results:

  • 17 videos and two blog entries published
  • 122.842 subscribers
  • 30.267 views
  • 7 deep links to Amazon product sales