What goes into the development of a good communications strategy? First, of course, every strategy has to be suited to your business. For that purpose we offer strategy workshops, in which we can help you develop your own individual strategy. Several basic things go into assuring the success and the cost effectiveness of your strategy:
- Don’t favour a particular method or media channel. The only thing that counts are results.
- Take a 360-degree view of the entire communications scenario because one-sided solutions are doomed to fail in today’s multichannel media landscape. The mix is critical.
- Communication is not a one-way street. You can only be successful if you listen well, remain flexible, and find creative solutions to complex problems.
- Communications should be integrated. This way, you need to expend effort only once per topic: the message can then be used in multiple media channels.
- Your company should adopt a one-voice policy because consistency heightens credibility and effectiveness.
Finding the right position isn’t always an easy matter
You know the situation: your product or service is one of many others in the market but you want to differentiate yourself from the competition. Sure, your product has a lot going for it, but what really sets it apart? What guarantees it will be a success?This is where positioning comes into play. We will help you position your offering all the way from a SWOT analysis and basic research of possible messages, through consensus building in expert and bottom-up workshops, all the way to your customized public profile. Needless to say, we will also make sure that the campaign runs professionally plus we will perform the necessary follow-up.
The Care and Feeding of a Brand
A brand is just like a person: you either like it or you don’t. Maybe it’s that special look that attracts you, or maybe it’s the contemporary design, but you also notice how it behaves; how it reacts.
A brand that’s been properly launched becomes a friend. It becomes a virtual treasure trove of experience that will have real relevance for you. You know what the brand stands for, what it can do for you. You know what makes it special. And, like a good friend, it will stay true. It will remain a dependable constant.
Brands need to grow and they need to be cultivated – just like a friendship. We will help you launch a brand, grow a brand or even transform a brand, from the initial research stage, through honing and polishing, all the way to the finished masterpiece.
Developed and managed properly, your brand will become the best friend your customers have ever had.
Talk to analysts, experts and opinion leaders
Markets are in constant flux. Boom today, bust tomorrow. Dynamic markets represent both an opportunity and a threat for nearly any business of scale because analysts and other opinion leaders hold sway over major portions of your company’s value, be it through their evaluation of creditworthiness or their perceptions of innovation potential. If you aren’t careful communicating in this environment, you’re bound to lose.
We will help you with ad-hoc communiques or analyst briefings. We will also assist you in putting together your equity story and I.P.O comms plan. We will stand by you through mergers and acquisitions. We will help you convince investors or help design and produce your annual or interim reports. Part and parcel of this are the services for managing investor relations, corporate communications and compliance topics.
Want to achieve more at a lower cost? Are your communications costs too high?
Cost cutting isn’t all about ‘doing without’. Instead, it is more a matter of implementing lean and efficient communications processes and the ideal utilization of available resources.
You can benefit from our years of experience in optimizing communications processes! Together, we can also work out benchmarks with best practices, go through steps to cut costs, or even develop entire communication processes such as in the case of corporate restructuring.
We invite you to a free initial consultation at no obligation. Call us today!
Stormy weather ahead?
Nobody likes a crisis but they seem to be omnipresent; anyone can be affected. In a crisis situation, you’re going to need someone reliable standing by 24/7, someone who is able to defuse the communications scenario and get public opinion back to focusing on the facts. After all, nothing is worse than off-the-cuff remarks or sticking your head in the sand. That could lead to suspicion, rumours, or even false accusations.
We’re not just fair-weather friends.
Get in touch with us right away if you need crisis support – speed is of the essence when it comes to controlling the message and getting back on track. The best thing is to have a crisis communications plan in place before storm clouds appear on the horizon. We will be glad to assist you in working out a plan so that your ‘storm’ remains just a tempest in a teapot.